Bilibili's Chen Rui: Projected to Exceed 100 Million Daily Active Users for Q3

Recently, Bilibili released its unaudited financial report for the second quarter ending on June 30, 2023. The report revealed that Bilibili's total revenue for Q2 reached 53.04 billion Chinese Yuan, marking an 8% YoY increase; gross profit grew by 66% YoY, and adjusted net loss narrowed significantly by 51%.

Chen Rui stated that, with the prudent management of market expenses, they are confident in attracting and retaining a larger user base through Bilibili's premium content and vibrant community. The aim is to achieve a robust growth in daily active users and translate the substantial user base into substantial business revenue.

During the second quarter, over 1.58 million UP hosts on Bilibili earned revenue, a 40% increase from the previous year. Apart from incentives for creative content, an increasing number of UP hosts generated income through advertisements, live streaming, and other methods. Notably, the count of UP hosts generating revenue via livestreamed and video-driven sales grew over 220% compared to the previous year.