Disney appoints first CBO who has led the marketing campaign of "Black Panther" and other films
Disney appoints first CBO who has led the marketing campaign of "Black Panther" and other films
2023-04-07
On April 6, local time, The Walt Disney Company's official website announced that Asad Ayaz was appointed as the first Chief Brand Officer (CBO) in the company's history. He will report directly to Disney CEO Robert Iger.
In addition, Ayaz will continue as Walt Disney Studios President of Marketing, reporting to Alan Bergman. the
It is reported that Ayaz will be responsible for managing and promoting the Disney brand globally and overseeing activities to celebrate the company's 100th anniversary this year. the
Working at Disney as 18 A two-year veteran, Ayaz developed and led marketing campaigns for blockbusters such as Star Wars: The Force Awakens, Marvel's Black Panther, and Avatar: The Way of Water. He also directed Disney's live-action remakes of "Aladdin" and "The Lion King," as well as "Frozen." 2," "Enchanted" and "Toy Story 4." On the TV side, he led the launch of series like The Mandalorian, WandaVision, Obi-Wan and Loki.
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