The Transformation of Johnny's Entertainment: Officially Rebranded as "SMILE-UP."
2023-10-02
According to reports, Johnny's Entertainment has recently made a historic decision to undergo a transformation, along with an official rebranding as "SMILE-UP."
As Japan's premier male idol agency, founded in 1962 by entertainment mogul Johnny Kitagawa, Johnny's Entertainment has played a pivotal role in the Japanese entertainment industry. This legendary agency has nurtured numerous renowned artists, including Kimura Takuya and Matsumoto Jun, along with emerging talents like Shun Oguri. However, today marks a significant turning point in the agency's history, as it takes on the new identity of "SMILE-UP."
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Unveiling of the 74th NHK Red and White Song Battle Poster – 44 Performers Revealed
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