Jia Nai Liang's Double 11 Sales Exceed $1.36 Billion, Responds to Controversy
2023-11-14
During the "Double 11" period, Jia Nai Liang's livestreaming sales faced criticism of "harvesting leeks." On November 10th, a netizen claimed that Jia Nai Liang announced a down jacket originally priced at $2899, now selling for only $449 in his livestream. However, the netizen found the same jacket priced between $220 and $270 on various shopping platforms.
On the evening of November 12th, Jia Nai Liang released a video response, stating, "There has been controversy this year regarding Double 11. Netizens questioned the pricing of Meiguang and down jackets compared to offline sales. However, I have absolute confidence in my sales mechanism."
This year's "Double 11" data released by Jia Nai Liang's affiliated company, Remote Vision Technology, shows a total sales exceeding $1.36 billion, setting a new record for celebrity livestreamer sales. In contrast, Jia Nai Liang's data last year was $320 million.
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