"Creation of the Gods" Faces Lackluster Start in China, Apple Prepared for Losses
2023-12-05
Have you watched the recently released blockbuster "Creation of the Gods"? Despite its global box office surpassing $140 million, the film encounters a bleak start in the Chinese market.
Calculating traditional film investments, factoring in marketing and box office revenue sharing, the $200 million invested in "Creation of the Gods" needs at least $500-600 million in box office earnings to break even. However, Apple, the film's investor, seems unconcerned, even preparing for losses from the outset, as their goal is not merely profit through ticket sales.
Apple's focus lies not in box office returns but in the industry influence brought by these heavyweight films and establishing industry standing at numerous awards ceremonies next year. These two films, when screened in thousands of theaters across North America, provided the best advertising for Apple's original content.
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