TFBOYS Concert Drives 400 Million RMB Tourism Revenue in Xi'an, Over 80% from Out-of-Town Visitors

According to authoritative data released on August 7th, the TFBOYS concert in Xi'an generated 416 million RMB in tourism revenue. The event led to a 738% increase in total travel orders in Xi'an. Moreover, data from other sources indicates that the concert was highly anticipated, with over 6.78 million "want to see" clicks on the ticketing platform. The majority of ticket buyers were post-2000s generation, and 83% of them were from cities outside Xi'an, with Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Chongqing, Hangzhou, Zhengzhou, and Changsha being the main contributors.

Moreover, data from other sources indicates that the concert was highly anticipated, with over 6.78 million "want to see" clicks on the ticketing platform. The majority of ticket buyers were post-2000s generation, and 83% of them were from cities outside Xi'an, with Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Chongqing, Hangzhou, Zhengzhou, and Changsha being the main contributors.　

According to the third-party sampling survey conducted at the Xi'an Olympic Sports Center Stadium, pre-booking of accommodations in Xi'an increased significantly compared to the same period last year, especially from August 6th to 7th, with a 738% year-on-year increase in total travel orders. The ticket revenue was 35.76 million RMB, directly contributing to 416 million RMB in tourism revenue.

Among them, overnight tourists accounted for 79.73% of the total number of visitors, with an average stay of 2.36 days. Visitors from outside the province accounted for 81% of the total, and in addition to concert tickets, 76% of expenses were allocated to transportation, accommodation, and dining, while 24% were spent on shopping, cultural entertainment, and scenic attractions. 48.34% of tourists stated that they visited other attractions besides the concert, with an average of 2.81 attractions visited.