Concert Tickets' Success Rate Below 1%, Scalpers Take All

On July 31st, at 12 noon, tickets for TFBOYS' tenth-anniversary concert were sold out in seconds. According to HeiMao Complaints, the initial ticket sales on Damai platform showed a total of 33,055 tickets available for the entire venue. The number of reservations exceeded 5 million at the opening of ticket sales. Based on this data, the success rate of ticket purchase is about 0.07%. Scalpers joked that this success rate is even lower than the probability of being admitted to a bachelor's degree program.

Some scalpers told reporters that their so-called "invitations" are just electronic tickets. "TFBOYS' concert will definitely have tickets with invitation-like properties, similar to internal tickets. The organizers release some quotas and then sell them at high prices. They just enter the information directly into the backstage, and the ticket buyers can enter with their ID cards without facial recognition."

Insiders say that scalping has been difficult to contain over the years, mainly because concerts, as commodities, have certain investment value. Scalpers participate in this investment project based on the popularity of the singer. Their participation includes "buying tickets" from the organizers and various channels, and then they profit through operations online and offline. In this process, the organizers and scalpers happen to be on the same profit chain. The organizers don't even see scalpers as "scalpers," but more like many shareholders in ticket sales or risk investment projects.