据日媒报道，矢野研究所公布了最新调查数据显示，虚拟偶像市场将持续增长。预计到2023财年，VTuber市场规模将达到800亿日元，同比增长153.8%。其中，带货业务成为VTuber市场的主要增长领域，占据51.3%的市场份额，超过直播娱乐的26.3%。

![](https://img1.gamersky.com/upimg/pic/2023/08/03/small_202308031726089801.png)

![](https://img1.gamersky.com/upimg/pic/2023/08/03/small_202308031725021622.png)

![](https://img1.gamersky.com/upimg/pic/2023/08/03/small_202308031725103572.png)

According to Japanese media reports, Yano Research Institute has released the latest survey on the "VTuber market scale," showing a continuous rise in the virtual idol market. It is projected that the market scale will reach 80 billion yen by the 2023 fiscal year, a year-on-year increase of 153.8%. Among the various sectors in the VTuber market, the merchandising business accounted for 51.3% in the 2022 fiscal year, surpassing the 26.3% of live entertainment.

VTuber Market Continues to Surge, Reaching 80 Billion Yen in 23 Fiscal Year

Tags

Relations

Top Articles

Creation of the GodsⅠ Final Office Trailer Video English Subtitle | The investiture of the gods Trailer

The Flash's Defeat, Snyder's Universe (DCEU) Requiem: The Past, Present, and Future of this Film

Daily Trending

Our Little Secret

Conclave

Moana 2

Wicked

Arcane