Miyazaki's New Film Raises Concerns with Zero Promotion, 'How Do You Want to Live?' to Air Directly in Theaters
Miyazaki's New Film Raises Concerns with Zero Promotion, 'How Do You Want to Live?' to Air Directly in Theaters
2023-06-30
Studio Ghibli's Toshio Suzuki previously announced that Miyazaki's new film, 'How Do You Want to Live?' will not have any trailers, posters, or promotional materials released before its premiere. The film will directly air in Japanese theaters on July 17.
However, according to film news, Suzuki recently attended an event and revealed that Miyazaki himself has some minor concerns about the zero promotion. The respected filmmaker believes in Suzuki's decision but did question, 'Is it really okay to have no promotion at all?'
Suzuki mentioned that in this era of information explosion, zero promotion might be an intriguing approach, although he is uncertain about its effectiveness. Nevertheless, he chooses to believe in this strategy.
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